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Dear Friends and Colleagues,

On behalf of the Israel Philharmonic Orchestra (IPO) and its KeyNote Program for Music Education and Community Outreach, I am delighted to invite you to Tel-Aviv, Israel, for our first International Conference on Music Education and Community Initiatives.

The KeyNote International Conference is one of the special programs and events that will be held in celebration  of the  80th Anniversary of the Israel Philharmonic Orchestra.

KeyNote Program is based on the strong belief that everyone has the right and the ability to listen to live concerts, to make music, to aspire to and achieve excellence in performance, and to create personal and communal expressions of artistic, social and cultural concerns in our society.

Keynote's First International Conference will present relevant researches and explore effective methods of musical engagement of young audiences, teachers in formal and informal education, community practitioners and facilitators, music students, adult audiences and performers from different cultures and backgrounds.

Our vision for this conference is to provide you with a rich tapestry of musical moments. While you are here, we will show you what makes Israel and the IPO such fertile ground for artistic development.

 Please accept this warm invitation to join us in Tel-Aviv in May 2017.

Sincerely yours,

Maestro Zubin Mehta

Music Director
The Israel Philharmonic Orchestra

Keynote Speakers



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Schedule of Events



Full Participant 300 EUR 480 NIS
Student 240 EUR 385 NIS
Daily   185 NIS
Daily Student   145 NIS
Jaffa Tour & Dinner 40 EUR 180 NIS




The Israel Philharmonic Orchestra

The Israel Philharmonic Orchestra was founded in 1936 by Bronislaw Huberman and its inaugural concert, on 26 December 1936, was conducted by Arturo Toscanini. The IPO plays in subscription series, including a special annotated IPO for Kids Series, special concerts.

The IPO annually tours the world's cultural centers and its prestigious festivals in Europe, Asia, North America and South America.

Israel's creative artists are promoted by many IPO premieres of works by Israeli composers. The IPO contributed to the absorption of new immigrants and included in its ranks many new immigrant musicians. The orchestra has hosted most of the world's greatest conductors and soloists, and it also does much to develop Israeli artists and young talents from Israel and abroad.

In 1968 Maestro Zubin Mehta was appointed Music Advisor to the IPO and in 1977 he became its Music Director. Leonard Bernstein was named IPO Laureate Conductor in 1988, in 1992 Kurt Masur was appointed Honorary Guest Conductorm, since 2001 Yoel Levi has been Principal Guest Conductor of the IPO and since the 2011 Italian conductor Gianandrea Noseda has been Chief Guest Conductor of the Israel Philharmonic Orchestra.

This season the IPO celebrates its 80th anniversary in a prestigious festival (December 2016) and in different events throughout the world, including a special annotated IPO for Kids Series and special concerts.

For more information:


The 1st IPO Concert at the Mann Auditorium, 1957 


Leonard Bernstein with the IPO in Be'er-Sheva, 1948     

Concert at the Vatican, with Pope Pius 12, 1955


The IPO In Egypt, 1940


KeyNote is the Israel Philharmonic Orchestra’s program for Music Education and Community Outreach, founded in 2000. Over 17,000 children of all ages and adults take part yearly in a diverse collection of activities centered on Israel’s finest orchestra.

From kindergarten, through elementary and high school, and even into the Army, the orchestra reaches out to the young audience with intimate sessions in the classroom, specially designed school concerts at Tel-Aviv’s Bronfman Auditorium, master classes, and special events for young musicians.

The program promotes tolerance and mutual respect, serving all of Israel’s citizens: Jewish, Christian and Muslim. KeyNote regularly reaches out to communities that previously had no exposure to the Orchestra.

KeyNote is made possible through the generous support of the American Friends of the Israel Philharmonic Orchestra. KeyNote activities are also supported by the IPO and the IPO Foundation.

KeyNote director and founder: Irit Rub
KeyNote pedagogical director: Dr. Dochy Lichtensztajn

For more information:










It is with great honour that I send my best wishes to the organizers and delegates of Keynote, the First International Conference in celebration of the 80th anniversary of the Israel Philharmonic Orchestra. It is quite an achievement to have a world class orchestra working conjunction with an excellent music education provision and as the President of the International Society of Music Education I thank you all for your hard work and dedication. This event consolidates the work of the past and opens the way for the future ensuring that the orchestra continues with its deep routed connections to local community and now beyond, to an international audience. This work becomes critical in maintaining a healthy, vital, and sustainable relationship between music and society. In the uncertain times we are now living, musical expression is essential in helping us understand the essence of being human. From these platforms we can engage in open dialogue and look toward positive transformations in the way we build and sustain human relationships. My thoughts are with you all during these days and I hope your time together is fruitful and life affirming.

Lee Higgins
International Society of Music Education



Scientific Committee

Dochy Lichtensztajn, Coordinator
Keynote program, IPO

Judith Cohen
Dept. of Musicology, Tel-Aviv University

Veronika Cohen
The Jerusalem Academy of Music and Dance

Taiseer Elias
The Jerusalem Academy of Music and Dance; University of Haifa

Rivka Elkoshi
Faculty of Music Education, Levinsky College of Education

Claudia Glushankof
Faculty of Music Education, Levinsky College of Education

Beatriz Ilari
University of Southern California, USA

Magalì Oliveira Kleber
Universidade Estadual de Londrina, Brasil; ISME Board

Adena Portowitz
Dept. of Instrumental Education, Givat Washington Academic College of Education

Gabriel Rusinek
Universidad Complutense, Madrid

Heidi Westerlund
University of the Arts, Helsinki

Organizing Committee

Irit Rub
KeyNote Program IPO, Director

Dochy Lichtensztajn
KeyNote Program IPO, Pedagogical Director

Avi Shoshani
Israel Philharmonic Orchestra, Secretary General

Aharon Yaron
IPO Management

Tali Gottlieb
IPO Foundation, Executive Director

Alex Ziv
IPO Finance Manager

Claudia Glushankof
ISME–ECME Commission

Liora Kvoras Hadar
Music and Arts Education Activist

Einat Goldstein
KeyNote Program

Nili Yacobi
KeyNote Program

Amit Dvir
KeyNote Program

When & where

Travel to Israel

The best way to travel to Israel is by air. There are regular direct flights from major cities in Europe and North America, as well as from a number of Asian cities to Tel Aviv, Ben-Gurion International Airport.
For further details please contact Ms. Nirit Shasho or +972-3-6384450/447.

Airport Assistance

In addition to the on demand taxi service available at the airport, special airport transfers are also available on a prearranged basis.

The Conference Secretariat will arrange upon request, private transfers from the airport to the selected conference hotels for a fee (up to 2 people) including airport assistance right after passport control. A VIP service from the aircraft doors is also possible for additional charge. Participants who book these services should notify the Conference Secretariat of their arrival details no later than one week prior to their arrival and they will be met at the airport by Ortra representative.

Rates (up to 2 people):

Airport Assistance EUR 99 

Meeting with the conference representative right after passport control, escorted through luggage pickup area and transfer to the selected hotel.

VIP Service EUR 169

Meeting with the conference representative outside the aircraft doors, escorted through passport control and luggage pickup area and transfer to the selected hotel. 

Departure Transfer EUR 70

Our Representative will meet you at the lobby approximately 4 hours before your departure transfer and will escort you to the Ben-Gurion International Airport.


Taxis are readily available at the airport. They operate 24 hours a day, 7 days a week for a private or shared service.
Taxis can be found right outside the Arrival Hall of the airport.
Taxi services are regulated and the Taxi companies at BGN operate under permission.
The cost of the taxi is about 150 NIS on daytime and 170 NIS on nighttime.


The train station is located on Level S of the Landside Building, adjacent to the Arrival Hall. The train will take you to the Hashalom Station in Tel Aviv from where you will need a Taxi or Bus to reach the Charles Bronfman Auditorium. The cost of the train is about 15 NIS and the cost of the Taxi is about 35 NIS.


Public transportation services are located in the three-storey bridge on the second floor, next to Gates 21 and 23. Line 476 runs from Ben-Gurion International Airport, Terminal 3, to the Central Bus Station in Tel Aviv from where you will need a Taxi or Bus to reach the Charles Bronfman Auditorium. The cost of the bus is about 10 NIS and the cost of the Taxi is about 40 NIS.

Car Rental

The car rental companies’ counters are located on the first floor of the East Gallery in the Arrival Hall. The service operates 24 hours a day, 7 days a week.

Bus Lines to the Charles Bronfman Auditorium

5, 39, 63, 192, 239, 389

Ibn Gabirol corner of Dizengoff (3 minutes walking distance from the Israeli Opera House)

21, 26, 70, 93, 126, 142, 147, 608


The Charles Bronfman Auditorium

1 Huberman St

Tel-Aviv ,  Israel

May 14-17 2017

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